Inspiring Green Consumer Choices
Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.
416,00DH
Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.
ISBN / EAN | 9781398601000 |
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Auteur | Smith, Michael E. |
Editeur | Kogan Page Ltd |