Building Strategic Capabilities in Emerging Markets
Firms in emerging markets are becoming leading global players despite operating in challenging home country environments, but little is known about how they build their capabilities. The authors provide actionable solutions for upgrading competitiveness to international levels and achieving multinational status.
370,00DH
Firms in emerging markets are becoming leading global players despite operating in challenging home country environments, but little is known about how they build their capabilities. The authors provide actionable solutions for upgrading competitiveness to international levels and achieving multinational status.
ISBN / EAN | 9781108464253 |
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Editeur | Cambridge University Press |