Competitive Strategy
Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how p
221,00DH
Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
ISBN / EAN | 9780743260886 |
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Publication date | 2004-01-20 00:00:00 |
Auteur | Porter, Michael E. |
Editeur | Simon & Schuster |