Dethroning the King

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.
Prix spécial 195,00DH Ancien prix 221,00DH
How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.
Plus d'infos
ISBN / EAN 9781118157022
Publication date 2013-10-19 00:00:00
Auteur MacIntosh, Julie
Editeur John Wiley & Sons Inc
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