Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
- Auteur :
- Éditeur : Emerald Publishing Limited
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
890,00 DH
- Auteur :
- Éditeur : Emerald Publishing Limited
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
| ISBN / EAN | 9781785602177 |
|---|---|
| Editeur | Emerald Publishing Limited |