Value Creation and Sport Management
The sports business has become one of the fastest-growing industries in recent years. This book presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations.
950,00DH
The sports business has become one of the fastest-growing industries in recent years. This book presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations.
| ISBN / EAN | 9780521199230 |
|---|---|
| Auteur | Gomez, Sandalio (IESE Business School, Madrid) |
| Editeur | Cambridge University Press |