Made to Stick
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled wit
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143,00DH
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156,00DH
En stock
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
| ISBN / EAN | 9780099505693 |
|---|---|
| Publication date | 2008-01-25 00:00:00 |
| Auteur | Heath, Dan |
| Editeur | Cornerstone |
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