Competition Demystified - A Radically Simplified Approach To Business Strategy

Presents a theory of competition that challenges the methods of Michael Porter's "Competitive Strategy," arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage.
370,00 DH
Presents a theory of competition that challenges the methods of Michael Porter's "Competitive Strategy," arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage.
Plus d'infos
ISBN / EAN 9781591840572
Publication date 2005-08-19 00:00:00
Auteur Bruce Greenwald, Judd Kahn
Editeur Portfolio
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