Competition Demystified - A Radically Simplified Approach To Business Strategy
Presents a theory of competition that challenges the methods of Michael Porter's "Competitive Strategy," arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage.
370,00DH
Presents a theory of competition that challenges the methods of Michael Porter's "Competitive Strategy," arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage.
ISBN / EAN | 9781591840572 |
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Publication date | 2005-08-19 00:00:00 |
Auteur | Bruce Greenwald, Judd Kahn |
Editeur | Portfolio |