Rowntree and the Marketing Revolution, 1862-1969
This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
1 420,00DH
This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
| ISBN / EAN | 9780521435123 |
|---|---|
| Auteur | Fitzgerald, Robert (London School of Economics and Political Science) |
| Editeur | Cambridge University Press |