Rowntree and the Marketing Revolution, 1862-1969
This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
640,00DH
This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
| ISBN / EAN | 9780521023788 |
|---|---|
| Auteur | Fitzgerald, Robert (London School of Economics and Political Science) |
| Editeur | Cambridge University Press |